Case Study: How we Scaled Strathberry from 10kpm to +150kpm in Revenue with Paid Social

The Problem

Before working with this client they were generating around £10kpm from paid social activity. 

Our client had been driving sales predominantly from organic social & PR/influencers but knew that in order to scale their business they had to invest in increasing visibility through paid social.

The issue for our client was they were not confident in how to scale the brand.

The Solution

Implementation of our creative testing strategy to find winning angles, creatives & hooks. 

Many brands fail to do this properly or have a low effort when it comes to testing new angles. 

Cold Traffic - (Prospecting)

For our client this is where we demonstrated the USP's of the brand/products as well as what influential publications had to say about the brand. 

The creatives that were most effective at the top of funnel included;

Static images of products with white or neutral backgrounds. 
Social proof Ad copy of what influential publications thought of the brand to increase credibility.
User Generated Content or Brand video going into the details & functionality of the product. (5-15 seconds in length)

Middle & Bottom of Funnel Traffic

This is where a customer has now heard of the brand and either browsed the website or social platforms. 

At this stage of the journey we want to continue highlighting the USP's of the brand. 

Examples of this was using content around the practicality, quality & craftsmanship of the products.

The Results

By month 4 of working with Strathberry we had scaled them to revenues of of +150kpm in sales. 

Initially we started off with a conservative budget but as the return on advertising came in higher & higher every month we would increase spend. 

The increase in spend meant the brands reach started to broaden & opened opportunities to expand in more international markets.

Interested in having similar results for your brand?

Book a call with us today to find out how we could help you achieve similar results.


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