Easter Greens is Scotland's only 100% vegan grocery store that supplies fresh fruit & veg from its Easter road store.
Demand for quality produce & vegan products has dramatically increased and the company saw an opportunity to increase sales beyond the traditional walk-in customer.
Easter Greens created a new home delivery service which they wanted more people in Edinburgh to know & sign up to.
We proposed a Facebook ads campaign to attract new customers that would buy through their online shopify site.
We would target people within the delivery area using Facebook & Instagram advertising.
Each of the 5 Levels of our campaigns corresponds to an increasing degree of engagement with the company and its products:
Level 1 is cold traffic—people who have not yet heard about you.
Level 2 traffic includes people who have engaged with you on Facebook, but not yet visited your product page.
Level 3 traffic includes people who have viewed your product page, but not yet added a product to their cart.
Level 4 traffic includes people who have added a product to their cart, but not yet completed a purchase.
Level 5 traffic includes customers (people who have completed at least one purchase).
We tested multiple creatives & offers to see what resonated most with their ideal customers.
Since launching, the campaign has had a 10x return on online sales.
We generated a high volume of new repeat customers at a cost per order that worked very well for our client.
We not only created a high volume of new customers but increased the businesses awareness & social media engagement.
Our social media campaign will also help with Easter Greens plans for expanding to more locations as now more people are familiar with the brand.
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