How We helped An Offline businesses
Generate 10x Returns Online 

The Problem

Easter Greens is Scotland's only 100% vegan grocery store that supplies fresh fruit & veg from its Easter road store.

Demand for quality produce & vegan products has dramatically increased and the company saw an opportunity to increase sales beyond the traditional walk-in customer.

Easter Greens created a new home delivery service which they wanted more people in Edinburgh to know & sign up to.

The Solution

We proposed a Facebook ads campaign to attract new customers that would buy through their online shopify site.

We would target people within the delivery area using Facebook & Instagram advertising.

Each of the 5 Levels of our campaigns corresponds to an increasing degree of engagement with the company and its products:

Level 1 is cold traffic—people who have not yet heard about you.

Level 2 traffic includes people who have engaged with you on Facebook, but not yet visited your product page.

Level 3 traffic includes people who have viewed your product page, but not yet added a product to their cart.

Level 4 traffic includes people who have added a product to their cart, but not yet completed a purchase.

Level 5 traffic includes customers (people who have completed at least one purchase).

We tested multiple creatives & offers to see what resonated most with their ideal customers.


The Result

Since launching, the campaign has had a 10x return on online sales.

We generated a high volume of new repeat customers at a cost per order that worked very well for our client.

We not only created a high volume of new customers but increased the businesses awareness & social media engagement.

Our social media campaign will also help with Easter Greens plans for expanding to more locations as now more people are familiar with the brand.

Want to Find Out More? jump on a strategy Call Now

Learn What's Working Now in Digital  

Breaking Media
15 Queen Street



Copyright © Breaking Media. All Rights Reserved

Page Created with OptimizePress