Paid social campaigns enable businesses to target customers on social media platforms, presenting them with an opportunity to buy or sign up to their products or services. Facebook, Twitter, Instagram, and Pinterest all offer paid social advertising options that provide the advantage of highly targeted ad placement.
At Breaking Media, we offer reliable services in paid social advertising Edinburgh wide, which leverage these processes to generate targeted leads that will grow your business sales online.
Breaking Media’s paid social specialists know how to set defined goals tp promote the awareness of your brand, product, or service. Our specialists also know who your target customers are. They research this information and develop strategies that target customers based on a number of factors, including:
· Social demographic
· Income demographic
· Geographical location
This focused advertising approach on social media channels contributes to increased conversion through the use of promoted or sponsored posts. By sending more customers to your website or social media profile page, we help you increase brand visibility and awareness, and consequently, sell more products or services.
Our Facebook Ads strategy will help you maximise customer conversions, engagement, sales, sign-ups, and bookings. Breaking Media’s Facebook Ads specialists do this by utilising:
·High-end photo and video ads
·Dynamic product ads
We also ensure these ads reach the right audience with the right message by using social media best practice, social media influencers, and growing a highly-engaged fan base on your profile.
Instagram has a potential audience of almost 1 billion people, making it the most robust social media platform after Facebook. Instagram ads are an essential tool for any social media marketer as it links to its parent company Facebook’s e targeting options and tools, which are quick and easy to implement.
At Breaking Media, we utilise the following Instagram paid social strategies to ensure you reap maximum ROI:
· Photo ads
· Video ads
· Stories ads
· Collection ads
· Carousel ads
· IGTV ads
· Explore ads
· Instagram Shopping ads
Our Instagram Ad specialists will first sit down with you to review your overall social media marketing strategy and brand positioning to determine which type of Instagram ad is best for you before creating SMART goals for your campaign.
All our recommendations will be in line with your business objectives. We will design content that resonates in your Instagram feed, review Instagram Insights to measure your success, and test and improve your ad type to enhance your Instagram advertising strategy in the long term.
Pinterest is an inspirational brand awareness and e-commerce social media platform with over 200 million users. This unique and highly visual platform allows businesses to make connections with potential customers and other businesses, as well as import content from blogs or websites by pinning to Pinterest boards!
Breaking Media utilises these strategies, among others, to put your business on the Pinterest map:
· Promoted Pins: This helps promote your most valuable content.
· Rich Pins: Adding meta-tags for your product or service makes them easy to find.
· Re-pins: We grow your traffic organically by collecting great content from other users.
LinkedIn connects your brand with the world’s largest audience of influential professionals. With our LinkedIn Ads strategy, you get to reach members that drive the decisions in their businesses on the number one platform for B2B lead generation.
Breaking Media will grow your business by using:
·Sponsored Content: image, video, and carousel ads that appear directly in the LinkedIn feed of professionals you are targeting.
·Text Ads: simple but powerful pay-per-click (PPC) or cost-per-impression (CPM) ads.
·Message Ads: direct messages that spark immediate action from your prospects.
·Dynamic Ads: personalised ads that use LinkedIn profile data to resonate with potential audiences.
Want to know more about how our paid social advertising Edinburgh services can grow your business? Contact Breaking Media today for a full consultation about using paid social to take your business to the next level.
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