When it comes to marketing home services, you have to build an online presence.Unlike other industries where clients search for a physical business location, home services come directly to the customer to meet their property needs.
Social media marketing focuses on more than just attracting users to your business. Your marketing strategy has to make them feel comfortable with your coming to their house, regardless of what you’re offering. Home services can entail many different types of maintenance, including:
- Roofing or paving services
- Remodeling, painting, or flooring services
- Appliance installation and repair
- Plumbing and heating professionals
While those listed cover a wide array of services and levels of experience, they all want to be the top search result. If you’re looking to utilize social media marketing to help your business grow, you must take every opportunity to stand out from the crowd.
Below are a few strategies you can implement to expand your internet presence and get a better return of investment from your online marketing.
Explore Your Marketing Options
Social media marketing for home services can vary widely based on the company’s needs, technical skill, community, and market share. If you haven’t worked with a social media expert before, consider these areas to start when auditing your social media and web presence to increase traffic to your business:
Boosting your results in local search:
When homeowners use search engines, they are looking for the best and easiest solution. If you can strengthen your presence in local search results — by using ads, sponsored links, and best practices for your online footprint — you can harness their quick attention span and generate leads for your business.
Use your SEO:
One of the best ways to organically grow your Google profile is to improve your SEO or search engine optimisation. SEO helps better connect you with prospective customers by taking advantage of the terms they’re most likely searching. By having these phrases or keywords on your site, you can boost your ranking in Google results and make your profile stand out to potential clients.
Design websites and content strategically:
When users are searching for home services, they typically want assistance fast. If your site isn’t built to easily connect them to you, you will lose business. Keep yourself on their radar by making contact forms or numbers simple, ensuring the website is mobile-friendly, and all content on the site is relevant and exciting to future customers.
Let social media spread the word-of-mouth for you:
Maintaining your business’s Facebook and Twitter accounts doesn’t have to be mundane; smart, engaging posts on these sites can help keep your name in people’s minds, increase visibility, and help convert your web presence into customers. Always ensure those profiles stay up to date and are filled out so customers can reach out when needed.
Email marketing and newsletters personalise your presence:
You don’t always have to wait for customers to reach out to you. With a healthy email newsletter, you can provide customers with ongoing information and updated resources for your business. By including special promotions or discount codes, you can incentivise people to remain loyal and share your business with friends.
Capture leads better with responsible management:
Response time can do a lot for customer acquisition and retention. If you want to put your best foot forward with a customer, we recommend ensuring you have a rapid response for every prospective client that reaches out with a question or a lead.
Manage customer concerns and reviews:
The internet provides several places for customers to rate and review your services. Ensure these outlets reflect your best side by asking customers who loved your service to leave a five-star review and remedy any problems faced by unhappy customers who feel they received subpar work. These reviews can make or break a future client’s decision, and it’s essential to take them seriously.
If you’re interested in learning more about what your social media marketing plan can do for your home services business, reach out to Breaking Media today. We can provide you with a free social media audit and help customise a plan to boost your online brand identity.