With a visual-centred approach to social media, Instagram allows businesses to put their products front and centre to entice customers. Social media is one of the best ways t promote your products & now it’s easier than ever to sell on Instagram with Shopify.
Shopify allows businesses to quickly capture user’s attention and provide them with the information they want to know about your product. It gives businesses the ability to advertise and even purchase products on site, allowing various companies to harness Instagram to make e-commerce business a breeze.
If you want the best results possible, you need to learn how to integrate Shopify to build a strong Instagram presence and take your e-commerce business to the next level.
Create an Instagram Business Profile and Optimise It
If you want your business’s Instagram profile to be taken seriously, the first step is to ensure you have it set as a business profile and not a personal profile. Instagram provides unique tools and spotlights to business profiles, which can help you generate more leads and break down the effectiveness of your Instagram presence.
Make sure your profile includes a buzzy bio that effectively communicates not only what your store is about but what voice you want your brand to have. Make sure the profile photo and link reflect the overall image you want to promote with your brand.
To sell on Instagram with Shopify, you’ll also need to invest in at least a basic Shopify plan. You can spend more for a better plan, but the basic plan will provide the standard tools you’ll need to get started.
Build Hype with Engaging Shoppable Posts
Once you’ve got your profile set up, the next step is the fun part: creating posts!
The first step is to think about how to make the user experience smooth and straightforward. Displaying your product on Instagram makes it feel more personal to your customers. The easiest way to take advantage of those warm feelings is by making your posts simple to navigate.
If you want to sell on Instagram with Shopify, utilizing their shoppable posts is the best strategy. Shoppable posts are exactly what they sound like: users can click directly on the product page of a tagged product and find themselves on a page where they can make a purchase. It’s hassle-free and keeps the user engaged with your business the whole time.
With each post, make sure they grab the user’s attention as much as possible. Instagram is all about engaging visuals, so it pays to think about how to creatively and dynamically display your product within a single post. Use professional photography, clever captions, and even preview products ahead of time to help build excitement.
After you’ve established a strategy you like, replicate and develop it. Find new ways to approach the accompanying post or how to show your product in action. The easier it is for your customer to envision themselves with your product, the more likely they are to click on the Shopify post and buy it right then and there.
Don’t Be Afraid to Take Your Promotion to the Next Level
Make your social media feel close to home for your followers. Bring them behind the scenes of production, preview upcoming product offerings, and even keep them abreast of the latest promotions and sales.
Instagram Stories are another great way to help drum up enthusiasm over your profile and convert views to sales within Instagram. Businesses can include links within their story that connect users with special offers or navigate them to your website. You can even highlight your latest shoppable post within a story to gather more views for your content.
Lastly, don’t underestimate the boost influencers can provide for your products. Partnering with an influencer promoting your business can provide a high return on investment and expose you to customers you wouldn’t have otherwise found.
Our experts recommend teaming up with smaller-scale influencers as opposed to mega-influencers. Micro-influencers are just as effective and help you better identify what specific market your store hopes to target. This enables you to convert a distinguished set of Instagram users who would be interested in your e-commerce business rather than a broad selection of users, leading to a lower conversion rate.
Need help with getting more traffic to your Shopify store? Lets jump on a complimentary social media strategy call today.